These are the most important considering factors to consider when selecting a web design and development company.
Chose what type of website you need.
Are you going to sell some product via the internet? Well, you’re going to need an e-commerce website
E-commerce brings several logistical and technological challenges. The company you hire should have experience working in this space and have an e-commerce solution that will scale with the growth of your business.
For many small businesses providing great professional services, the main objectives of a website are to build trust, educate, inform, and convert visitors into leads. While there are hundreds of web design and development companies that can handily accomplish this task, there are several variables to consider like the type of CMS and where the site will be hosted. These factors can have a significant impact on the website’s everyday activities and down the road when, not if, the site is redesigned.
Consider your compatibility.
When you hire a web development company, you are hiring a technology partner. This partner will likely be part of your business for many years, given you are satisfied with their service.
If you are not satisfying your current provider then you should move a website from one provider to another. This can be costly and time-consuming.
Get to know who you are hiring for this long-term relationship. While the quality and efficacy of their work is surely a consideration, find out what they value, how they work, knowledge & experience of the team and how they treat their customers.
Determine the level of support do you need.
Support comes in several ways, like help with setting up email or helping someone reset a password. With website support, you’ll likely need changes to your site on a regular basis. It’s not uncommon to realize a feature or element was left unconsidered prior to launch. And more importantly, a website is not, nor should be static.
A good development company is going to provide you with the tools to add update content, add new pages, and articles, and make minor updates. For new features, it’s likely you’ll need to rely on your technology partner. Most web development companies provide some level of on-going support, but it’s always a good idea to find out what level, turnaround time, and which members of the staff will be doing this type of work.
Social media is one of the best marketing channels these days. But because their web developer either didn’t take the time or perhaps didn’t understand how social media channels work, the golden opportunity was lost due to lack of knowledge. More importantly, the lack of proper title and description will likely harm their search engine rankings.
If you didn’t use these small things correctly that will break your brand name very badly. A good web development company has the experience and understands the importance of how social media and search engines work. They work with your company to make sure these bases are covered so that you’ll always be putting your best face forward.
And it shows attention to detail. That’s the kind of company who ensures that everything is checked, then double-checked.
Factor in all the costs.
Website design and development pricing run the gamut from free, to fixed, to hourly. Heck, some companies even have tiered pricing based on the type of person do the work.
Beyond the initial design and development costs, there are ongoing charges and fees that should be understood prior to signing the contract.
Nearly every web development company charges something for hosting a website, but even this can vary widely. While it might be tempting, this is the area in which you don’t want to get chintzy. In most cases, you get what you pay for and that means site uptime — you want your site to be available all the time, not just some of the time. Don’t skimp on costs here.
Again, this is an area where pricing is all over the board. Some companies include a certain level of support in their hosting plans, while other charge time and materials for any change. It’s important to understand that you will make changes to your website and there is likely to be a cost. It’s better to understand and plan for those costs on the front side.
There’s no silver bullet or definitive guide for web development and every company operates with differing business models. But with a little homework and a trusted guide, you can mitigate some of the cost of building (and rebuilding) your website.